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Monica Paul on Making Dallas a Sports Capital

The Strategerist Podcast

Monica Paul has been a driving force in making sure the world knows Dallas as a premier sports destination. She led the bid strategies and marketing efforts for nearly 600 events in our region. These events generated $4 billion in economic impact. Her leadership was key in securing Dallas as a host city for the 2026 FIFA World Cup. Dallas landed the most games—nine—of any host city. She joined host Andrew Kaufmann and Kevin “Sully” Sullivan, Senior Advisor at the Bush Center and former White House Communications Director. Together, they recorded a special live taping at the Bush Center. They discussed the countdown to the 2026 World Cup, the beginnings of her sports career, and her hopes for the metroplex region.

Hosted by
Learn more about Andrew Kaufmann.
Andrew Kaufmann
Director, Communications and Marketing
George W. Bush Presidential Center
Learn more about Kevin Sullivan.
Kevin Sullivan
Kevin Sullivan
Senior Advisor
George W. Bush Presidential Center
Produced by
Learn more about Olivia Hernandez.
Olivia Hernandez
Associate, Editorial and Communications
George W. Bush Institute