The George W. Bush Presidential Museum is excited to welcome Monica Paul, Executive Director of the Dallas Sports Commission, for a live recording of The Strategerist podcast on Tuesday, Aug. 19 at 10 a.m. Admission is free.
For the past 11 years, Paul has been a driving force behind Dallas/Fort Worth’s rise as a premier sports destination — leading bid strategies and marketing efforts that have brought nearly 600 events to the region, generating over $4 billion in economic impact. Her leadership was instrumental in securing Dallas as a Host City for FIFA World Cup 26, landing nine matches — more than any other market.
Joining the conversation as guest co-host will be Kevin Sullivan, Senior Advisor at the Bush Center and former White House Communications Director who previously held senior leadership roles with NBC Universal, NBC Sports, and the Dallas Mavericks. With the countdown to FIFA World Cup 26 officially underway, North Texas is at the center of the global spotlight. Together, Paul and Sullivan will discuss the future of the booming Dallas sports scene and what hosting the World Cup means for the region.
Join Strategerist host Andrew Kaufmann for what is sure to be a dynamic conversation, live and complimentary at the Bush Museum.